Sunday, February 5, 2012

Hello Kitty's friend, My Melody, teams up with Monster Hunter

Capcom and Sanrio, the character studio responsible for Hello Kitty, have teamed up to produce collaboration goods between Japan's very popular My Melody character and Japan's current flavour of the month, Monster Hunter.

This is a big deal in Japan, where characters are a vital marketing tool. Collaborating with one of Japan's experts in characters is only going to help elevate Monster Hunter even more.

It's also the second time the two companies collaborated. Last year Monster Hunter characters were covered with Hello Kitty stuffs. And now, the My Melody bunny rabbit.

From August you'll be able to pick up snacks, clothing and stationary that is cute and adorable.

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